Lunch & learn: How to build a vegan lovebrand?

Tue, December 3, 2019

12:00 PM - 2:00 PM

Men Impossible

Hazenstraat 19H, Amsterdam, , Netherlands (map)
  • Vegan
Event Description

What do Oatly, Beyond Meat and the Vegan Junkfood Bar have in common? Great storytelling.

During our first lunch & learn meetup we’ll explore how to build a vegan lovebrand. We will talk how to set the right goals, choose the best marketing channels, learn more about PR and social media marketing and what capabilities you need to become a marketing rockstar. We’ll share best practices, hear from thought leaders and learn from each other.

Tuesday December 3rd from 12.00 till 14.00 at Men Impossible in Amsterdam.

Men Impossible will prepare a delicious lunch including your choice of noodles, tea or water and complimentary refreshments for €14.

RSVP by signing up through meetup. This is a deep-dive session in a more intimate setting. We therefore have 20 spots available, so first come first serve.


We are proud that the NVV (Dutch Vegan Association) is our main partner to make this series of events a success. As a membership association, The NVV serves the interest of all members and vegans and work hard to help promote veganism with vegan initiatives like the VeganChallenge. The association supports vegan entrepreneurs and gives them a podium with the yearly Vegan Awards, Vegan Friendly and Vegan Wiki.

— ProVeg
We are delighted that ProVeg is endorsing the v-entrepreneurs events. ProVeg is an international food awareness organisation with activities in over 20 countries. ProVeg works with companies, governments, public institutions, medical professionals, and the public, to help the world transition to a more plant-based society and economy that is sustainable for humans, animals, and our planet. They support plant-based and cellular agriculture startups through their ProVeg Incubator programme and accelerate the growth of the global vegan market through sharing knowledge and fostering innovation. They also help bring the plant-based world together through events and conferences, including VegMed, the New Food Conference and the VeggieWorld fairs.

Visit Official Event Website