Evolving Your Social Media Strategy: 

Balancing The Need To Drive Sales, Impact & Social Good

With so much going on in the world, our marketing channels have been fulfilling multiple purposes in recent months. Many of us are still financially recovering from the impact of the pandemic, but in this time, more than ever, we need to make sure those setbacks don’t keep us from using our voices to fight for what we believe in. And so we may find ourselves at a place where we must come up with new ways to use our social media platforms. In this webinar we will explore new strategies that vegan businesses can put in place to help them continue to grow, while simultaneously giving back to the world. In addition, we will share examples of businesses that have started to figure it out, and highlight what you can learn from them. Some of the content we will cover:

• The best ways to use social media for good
• When to promote and when not to promote
• How to respond to striking news headlines
• Why you should consider sharing what you have learned, instead of your opinion 
• How to build an editorial calendar when there is so much uncertainty